Cookie Policy

Please read this cookie policy ("cookie policy", "policy") carefully before using Mitsubishi Electric Asia Pte Ltd website ("website", "service") operated by Mitsubishi Electric Asia Pte Ltd ("us", "we", "our").

What are cookies?

Cookies are simple text files that are stored on your computer or mobile device by a website's server. Each cookie is unique to your web browser. It will contain some anonymous information such as a unique identifier, website's domain name, and some digits and numbers, or may otherwise contain data that may potentially identify an individual person.

Cookies are useful because they allow a website to recognise a user's device. Cookies allow you to navigate between pages efficiently, remember preferences and generally improve the user experience. They can also be used to tailor advertising to your interests through tracking your browsing across websites.

Session cookies are deleted automatically when you close your browser and persistent cookies remain on your device after the browser is closed (for example, to remember your user preferences when you return to the site).

Please refer to our Privacy Policy for more information on how personal data are collected, used, and disclosed.

What types of cookies do we use?

Strictly Necessary cookies

Necessary cookies allow us to offer you the best possible experience when accessing and navigating through our website and using its features. For example, these cookies let us recognise settings or devices and are often used to help the website function properly.

Analytics cookies

Analytics (or performance) cookies are used to see how visitors use the website and to monitor our website performance. Those cookies cannot be used to directly identify a certain visitor. These can be both first-party and third-party cookies.

This allows us to provide a high quality experience by customising our offering and quickly identifying and fixing any issues that arise. For example, we might use analytics cookies to keep track of which pages are most popular, which method of linking between pages is most effective, and to determine why some pages are receiving error messages. We might also use these cookies to highlight articles or site services that we think will be of interest to our visitors based on their usage of the website. The information collected by these cookies is not associated with their personal information collected by us.

Advertising cookies

These cookies (or targeting cookies) enable us and third-party services to collect aggregated data for statistical purposes on how our visitors use the website. These cookies may be used by companies to build a profile of visitor interests or show relevant ads on other websites.

We also use the Meta (previously known as Facebook) pixel which can collect event data from the website to help Facebook deliver advertising to users that have previously visited our website. You can modify your advertising settings in your Facebook account.

Functionality cookies

Functionality cookies are used to capture and record visitor preference in respect of cookies acceptance.

How to block/delete cookies?

If you do not click the "Yes I accept" button in the cookie banner, all cookies, apart from strictly necessary cookies, will be disabled by default. If you want to restrict or block the cookies that are set by our website after accepting them, you can do so through your browser settings. Alternatively, you can visit www.internetcookies.org, which contains comprehensive information on how to do this on a wide variety of browsers and devices. You will find general information about cookies and details on how to delete cookies from your device. Kindly note that some of the services on our website may not function well if cookies are disabled.

How do we use cookies?

We use cookies in a range of ways to improve visitors' experience on this website:

1) To collect statistical information about how you use our site to help us improve your experience on the website.

2) To plan and target advertising campaigns or promotions.

3) To measure the results of our advertising campaigns or promotions.

4) Storing your preferences, such as if you have agreed (or not) to our use of cookies on this site.

Which cookies do we use?

Strictly Necessary cookies

Cookie key	Domain	Cookie type	Expiration	Description
ASP.NET_SessionId	www.mitsubishielectric.com.sg	First-party	Session	General purpose platform session cookie, used by sites written with Miscrosoft .NET based technologies. Usually used to maintain an anonymised user session by the server.
TS0115aea1	www.mitsubishielectric.com.sg	First-party	Session	This cookie is associated with the web application firewall (WAF) and used to check for cookie alterations and track session information, etc.
__RequestVerificationToken	www.mitsubishielectric.com.sg	First-party	Session	This is an anti-forgery token (prevent CSRF attack). It guarantees that the poster is the one who gets the form. It prevents from anybody to forge a link and have it activated by a powered user.
TSb7f4b2c3027	www.mitsubishielectric.com.sg	First-party	Session	This attribute is used to specify the HTTP cookie to use for authentication.
CMSSplitMode	www.mitsubishielectric.com.sg	First-party	Session	Remembers the state of the language version split-view mode when editing multilingual websites.
CMSPreferredUICulture	www.mitsubishielectric.com.sg	First-party	1 year	Stores the preferred UI culture of the user.

Analytics cookies

Cookie key	Domain	Cookie type	Expiration	Description
CurrentContact	www.mitsubishielectric.com.sg	First-party	50 years	Stores the GUID of the contact related to the current site visitor. Used to track activities on the website.
_ga	.mitsubishielectric.com.sg	Third-party	2 years	This cookie name is associated with Google Universal Analytics - which is a significant update to Google's more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports.
_gat_UA-217052443-2	.mitsubishielectric.com.sg	Third-party	1 minute	This is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. It is a variation of the _gat cookie which is used to limit the amount of data recorded by Google on high traffic volume websites.
VisitorStatus	www.mitsubishielectric.com.sg	First-party	20 years	Indicates if the visitor is new or returning. Used for tracking the visitors statistic in Web analytics.
CMSLandingPageLoaded	www.mitsubishielectric.com.sg	First-party	20 minutes	Indicates that the landing page has already been visited and the Landing page activity is not logged again for the current visitor. Expires after 20 minutes and the expiration period of the key is renewed every time the website is accessed again.
_gid	.mitsubishielectric.com.sg	Third-party	1 day	This cookie is set by Google Analytics. It stores and update a unique value for each page visited and is used to count and track pageviews.
CMSAnalyticsData	www.mitsubishielectric.com.sg	First-party	20 minutes	This cookie is set by Mitsubishi Electric and is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports.
KenticoCookiePolicyTest	www.mitsubishielectric.com.sg	Third-party	1 minute	A dummy cookie used to test whether the user's browser blocks 3rd party cookies. Does not carry any informational value.
CMSCsrfCookie	www.mitsubishielectric.com.sg	Third-party	Session	Stores a security token that the administration interface uses to validate all form data submitted via POST requests. Helps protect against Cross site request forgery.
CMSVirtualContextIdentity	www.mitsubishielectric.com.sg	Third-party	Session	Stores a token that authenticates users in the administration interface when previewing or editing live site content (via virtual context URLs).

Advertising cookies

Cookie key	Domain	Cookie type	Expiration	Description
fr	facebook.com	Third-party	n/a	These are targeting cookies which allow us to place advertising content onto Facebook that is relevant to you based on your browsing patterns on our website.
VISITOR_INFO1_LIVE	.youtube.com	Third-party	6 months	This cookie is set by Youtube to keep track of user preferences for Youtube videos embedded in sites;it can also determine whether the website visitor is using the new or old version of the Youtube interface.
LOGIN_INFO	.youtube.com	Third-party	1 year	Technical cookie for content reproduction.
SIDCC	.youtube.com	Third-party	1 year	To provide the identification of trusted web traffic.
__Secure-1PSIDCC	.youtube.com	Third-party	1 year	Cookie required to use website options and services.
__Secure-3PSIDCC	.youtube.com	Third-party	1 year	Cookie required to use website options and services.
SID	.youtube.com	Third-party	1 year	To provide ad delivery or retargeting, provide fraud prevention.
__Secure-1PSID	.youtube.com	Third-party	2 years	Targeting cookie. Used for targeting purposes to build a profile of the website visitor's interests in order to show relevant and personalised Google advertising.
YSC	.youtube.com	Third-party	Session	Registers a unique ID to keep statistics of what videos from YouTube the user has seen.
PREF	.youtube.com	Third-party	8 months	Stores information such as your preferred page configuration and playback preferences like explicit autoplay choices, shuffle content, and player size.
SAPISID	.youtube.com	Third-party	2 years	It is used to play YouTube videos embedded on the website.
APISID	.youtube.com	Third-party	2 years	This period shows the length of the period at which a service can store and/or read certain data from your computer by using a cookie, a pixel, an API, cookieless tracking, or other resources.
__Secure-3PSID	.youtube.com	Third-party	2 years	Targeting cookie. Used to profile the interests of website visitors and display relevant and personalised Google ads.

Functionality cookies

Cookie key	Domain	Cookie type	Expiration	Description
cookie_notice_accepted	www.mitsubishielectric.com.sg	First-party	1 year	This cookie is used to show/hide the cookie acceptance banner and to determine whether to allow cookies apart from strictly necessary cookies.
header_notification_closed	www.mitsubishielectric.com.sg	First-party	1 year	This cookie is used to show/hide the notification banner at the top of the website.

HTML email web beacons

Our emails may contain a single, campaign-unique "web beacon pixel" to tell us whether our emails are opened and verify any clicks through to links within the email. We may use this information for purposes including determining which of our emails are more interesting to you, to query whether users who do not open our emails wish to continue receiving them. The pixel will be deleted when you delete the email. If you do not wish the pixel to be downloaded to your device, you should select to receive emails from us in plain text rather than HTML.

Use of IP addresses and web logs

We may also use your IP address and browser type to help diagnose problems with our server, to administer our website and to improve the service we offer to you. An IP address is a numeric code that identifies your computer on the internet. Your IP address might also be used to gather broad demographic information. We may perform IP lookups to determine which domain you are coming from (e.g., google.com) to more accurately gauge our users demographics.

Contacting us

If you have any questions about this policy or our use of cookies, please contact our Data Protection Officer at dpo@asia.meap.com.

Cookies Policy does not cover third party websites

Please note that this Cookies Policy does not apply to, and we are not responsible for, the privacy practices of third party websites which may be linked to this website.

Changes to the Cookie Policy

We may from time to time amend and update this Cookie Policy, therefore we encourage you to refer to this page on a regular basis to stay updated on our use of cookies. This Cookies Policy was last updated on 1 April 2023.